September 29, 2010, Beijing, China Beyondsoft began its first series of webinars with a practical, business-oriented presentation entitled “How to Engage with Your Customers via Smartphone.” The webinar was aimed at business leaders with a goal to show how to improve consumer acquisition, consumer loyalty and brand awareness by leveraging mobile technology to build an innovative Direct-To-Consumer strategy, and to display Beyondsoft’s ability to help businesses of all kinds to realize their potential to make use of this powerful new tool.
David Cao, Vice President of Beyondsoft broke down the current state of the industry, highlighting the rapid growth. “46% of mobiles will be smart phones by 2013” said Mr. Cao. Increasing the importance of smartphone use by nearly all industries in the future. “Apps are the core of marketing via smart phone.” He also offered general advice on creating effective apps. “The best apps are those that offer users a feature or service they need to use frequently or a game that keeps them engaged.” Mr. Cao offered several successful examples, from Nike’s customized design and Virgin’s calming of passengers afraid of flying to Starbucks’ and Coca-Cola’s product-related games.
James Shen, Beyondsoft’s Mobile Solution Architect, then provided more in-depth accounts of app construction and implementation using five real case studies from previous Beyondsoft projects. Companies ranged from online magazines in China and the US to online communities, displaying functions from location-based services and payment services to social networking.
Beyondsoft also provided live tweets of the webinar’s highlights via its Twitter account, Beyondsoft Corporation.
The entire webinar can be viewed any time at http://www.beyondsoft.com/node/89
Beyondsoft is a leading Asia-based IT service outsourcing company with global delivery capabilities. Beyondsoft provides services such as IT consulting, Application development and maintenance, Enterprise Application Services (EAS), and Business Process Outsourcing (BPO) for global clients. Headquartered in Beijing, Beyondsoft has established delivery centers in China’s major cities as well as branch offices in the US, Japan, Singapore and India.
Contact: Xi CHEN, Public Relations Manager