How to Engage with Your Customers via Smartphone
(Enterprise Mobility - Webinar One)
Tuesday, September 28, 2010, 8:00PM EST / 5:00PM PDT
Currently, the number of mobile workers globally is approaching the one-billion mark, and nearly 80% of all internet users use mobile devices to access the internet. In two years, mobile phones are expected to surpass PCs as the main device for accessing the internet. Smart and innovative businesses are finding new ways to tap into this vast pool of potential consumers. Some of them are already mobilizing their business processes and building their brands via Smartphone–based systems and apps that increase customer “stickiness.” What are you and your company doing to harness this invaluable marketing channel?
With this webinar, our mobile experts will present mobility insights, best practices and a series of case studies highlighting organizations from the media and e-commerce arenas that are currently winning in mobile marketing. Learn how to improve consumer acquisition, consumer loyalty and brand awareness by leveraging mobile technology to build an innovative Direct-To-Consumer strategy.
You will learn more about how to:
- Port your services/business process onto mobile platform
- Extend your current marketing mix to Smartphone
- Acquire your new customers through mobile strategy
- Support customers via Smartphone
David Cao, Vice President of Beyondsoft
David is extremely active in the Smartphone industry. He serves as organizer of the Silicon Valley Android Developers Group and the Silicon Valley iPhone/iPad Business Meetup, and also as Chair for SVC Wireless Mobile App SIG.
Dr. James Shen, Mobile Solution Architect
Dr. James Shen was an Aerospace Scientist and a University Professor before 1996. He got his Aerospace Engineering Ph.D. in 1989 and engaged in aerospace science academic research and teaching for eight years. Started from 1997, James began surf Java wave and used Java technology to develop applications for Supply Chain Management System for both manufacture and semiconductor industries. James started work in Mobile Industry six years ago at the early stage when wireless communication just started; meanwhile he worked on database data modeling and performance tuning for large scale Web applications. Recently James helped Beyond Soft Consultant for two Android application projects and now he is working on the architect of Mobile Payment Platform. James is interested in architect of Mobile Solution and Cloud Computing technologies.