{"id":1043868,"date":"2022-04-04T00:00:00","date_gmt":"2022-04-04T00:00:00","guid":{"rendered":"https:\/\/www.beyondsoft.com\/sg\/insights\/blog\/5-tips-to-help-your-brand-earn-customer-trust\/"},"modified":"2022-04-04T00:00:00","modified_gmt":"2022-04-04T00:00:00","slug":"5-tips-to-help-your-brand-earn-customer-trust","status":"publish","type":"blog","link":"https:\/\/www.beyondsoft.com\/jp\/en\/insights\/blog\/5-tips-to-help-your-brand-earn-customer-trust\/","title":{"rendered":"5 tips to help your brand earn customer trust"},"content":{"rendered":"<p>Making a trustworthy impression on today\u2019s consumers is more challenging than ever. Customers must navigate oversaturated markets and sift through marketing claims to discover the products and services that best meet their needs. So, it\u2019s unsurprising that once they find the \u201cright\u201d company, they\u2019re oftentimes still skeptical. Here are five ways to earn customer trust and increase your business\u2019s credibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Provide excellent customer service<\/strong><\/h2>\n\n\n\n<p>In the age of same-day delivery and chatbots, customers have come to expect a stellar experience. However, when customers are dispatched through multiple customer support channels without a quick resolution (or no response at all), they quickly lose faith.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.forrester.com\/blogs\/consumer-expectations-for-customer-service-dont-match-what-companies-deliver\/?msclkid=9d8c805daecc11ec86228c5f6e8f773d\" target=\"_blank\" rel=\"noreferrer noopener\">Forrester Research<\/a>, 77% of customers say that valuing their time is the most important thing a company can do to provide good online support. So, make sure that your customer service representatives are readily available, whether through phone, email, social media, or chat support. Look for opportunities to <a href=\"https:\/\/www.beyondsoft.com\/jp\/en\/bpo-service-desk\/\" target=\"_blank\" rel=\"noreferrer noopener\">streamline support processes through automation<\/a>. And leverage technology to help minimize the number of issues that come up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Build mindshare with engaging webinars<\/strong><\/h2>\n\n\n\n<p>Sharing your expertise through a webinar helps build brand awareness and increase trustworthiness. A webinar provides a valuable service to customers and prospects. It also demonstrates that you have mindshare in your field. You can even enhance your webinar by partnering with a guest speaker from your industry or target market. Leveraging your relationships with key clients or analysts in your field can help increase visibility and generate leads. Plus, compared to other marketing strategies, leads generated through webinars are more credible since attendees are often more interested in what you have to say and offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Optimize your website<\/strong><\/h2>\n\n\n\n<p>According to the <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2018\/omichannel-ecommerce-consumer-habits\/?msclkid=57253525aed611eca019e558cc6db936\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce Foundation<\/a>, 88% of consumers research product information before purchasing online or in-store. So, it\u2019s essential to deliver a great digital experience. Review website traffic and examine bounce rates. If people click through to your site to leave immediately, something is wrong. Either your website is driving them away, or your website is turning up in unrelated searches.<\/p>\n\n\n\n<p>When evaluating your website, focus on the user experience. Is it easy to navigate, and can users easily find what they\u2019re looking for? Are pages uncluttered with clear headings and plenty of white space? Are pages optimized for search engines? Is content relevant to users\u2019 online searches? If your website is missing the mark, consider hiring an expert to make the most of your online presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Highlight testimonials<\/strong><\/h2>\n\n\n\n<p>When was the last time you purchased something without looking at a review? Today\u2019s buyers are looking for reviews, too, but they can come in several forms. Customer reviews\u2014like the ones you\u2019d see on Amazon\u2014are critical to consumers. In fact, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803?msclkid=a3af27f1aed611ec8a1f2b01cf6a207a\" target=\"_blank\" rel=\"noreferrer noopener\">88% of consumers<\/a> trust online reviews as much as personal recommendations. Consider investing in a customer experience platform. These platforms create automated touchpoints with your customers, including asking satisfied customers to review your product or service.<\/p>\n\n\n\n<p>Case studies, on the other hand, are meant to show real-life customer success stories that demonstrate a return on investment (ROI). Identify customers with whom you\u2019ve had a great business relationship and evaluate how your product or service has impacted their business operations. If the results are strong, ask them to be part of a case study.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Validate marketing claims<\/strong><\/h2>\n\n\n\n<p>Validation from independent third parties helps establish credibility with customers. Consider pursuing relevant industry certifications or other accreditations to differentiate your product. Additionally, <a href=\"https:\/\/www.beyondsoft.com\/jp\/en\/marketing-claims-validation\/\" target=\"_blank\" rel=\"noreferrer noopener\">validate marketing claims<\/a> with an independent organization to assure prospects that your products perform\u2014or outperform\u2014the way they\u2019re supposed to. Marketing claims validation can run the gamut from exploratory consultations to thorough hands-on testing and complement testimonials by validating specific aspects of your product or service.<\/p>\n\n\n\n<p>In a saturated global market, brand credibility is vital. Earn customer trust by providing stellar customer support, demonstrating mindshare through webinars, optimizing your online presence, leveraging testimonials, and validating marketing claims. &nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Customers buy from brands they believe in. Use these five tips to help your brand build credibility and earn customer trust.<\/p>","protected":false},"featured_media":1043869,"template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[24,30],"service-category":[],"external-author":[],"class_list":["post-1043868","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-bpo-service-desk","tag-marketing-claims-validation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tips to help your brand earn customer trust - IT Solutions Company Japan | Beyondsoft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondsoft.com\/jp\/en\/insights\/blog\/5-tips-to-help-your-brand-earn-customer-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips to help your brand earn customer trust - IT Solutions Company Japan | Beyondsoft\" \/>\n<meta property=\"og:description\" content=\"Customers buy from brands they believe in. 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