Our client needed help modernizing their digital marketing technology stack and shifting towards a culture driven by actionable insights. Their Adobe Analytics implementation had not been maintained for the past seven years, negatively impacting data integrity. Problems ranged from missing data to incorrect values.
Their digital marketing team needed help revamping their entire analytics program, so they could produce accurate data insights and make better business decisions.
Beyondsoft conducted a deep assessment of their current implementation to understand gaps and issues. Based on our findings, we updated and improved their analytics program as follows:
- Established KPIs to build measurement models around acquisition, behavior, and outcomes.
- Re-designed their tag implementation approach to transition from hard coding to dynamic context variables.
- Established a set of standardized reports for C-level, management, and operations stakeholders.
Thanks to the Beyondsoft agile analytics solution, our client has confidence in their data integrity. The streamlined solution enables them to quickly configure and update data values to the right Adobe Analytics variables as needed. By advancing data analytics maturity, the organization can make better decisions and evolve its business.
Adobe Analytics, Ensighten Manage, JIRA