Applied AI/ML
Take your business data value to the next level
Beyondsoft believe that gaining control of your data and optimising it in the cloud is only the first step towards maximising your business ROI; only through the application of bleeding-edge artificial intelligence and machine learning (AI/ML) solutions can you take it to the next level.
Artificial intelligence is an opportunity to get ahead, and stay ahead, of your competitors, but it requires a holistic approach to cloud, data, and AI/ML.
Beyondsoft’s approach means:
- A strategic approach to AI/ML will pay long-term dividends
- The value from your data cannot be maximised without AI/ML
- AI/ML can deliver efficiency savings, improved data accuracy, brand enhancements and reduced time to market
Beyondsoft has extensively worked on enabling our customers to adopt AI/ML solutions for the past many years. During this time, we have led on global enterprises to discover and implement different ways of applying AI and ML solutions through experimentations and programs that provided business value.

Business transformation for the world's largest companies
Applied AI/ML applications
Responsible artificial intelligence
Training machine learning models
AI workers for automation
AI/ML in marketing
AI for hyper-personalised customer interaction
Ethical AI and governance
Responsible artificial intelligence
Beyondsoft see AI/ML as a force for good in society if applied responsibly. Our project experience has demonstrated how AI/ML can provide amazing benefits in multiple sectors, from retail to healthcare and from customer service to fintech.
- Successful and responsible application means understanding that people are key to any project
- By placing an experienced team at the heart of the project, we can assure your business outcomes
- This approach also means we can catalyse cultural change through workforce empowerment
Training machine learning models
Enterprises are looking for cutting edge language models to reimagine how the users interact with unstructured data sets such as images, videos, text generation and have the ability to run large scale distributed models, and train and deploy them faster.
Beyondsoft has worked with all the major hyperscalers such as AWS, Google, Azure and Alibaba to train and tune the ML models at scale quickly and cost effectively.
AI workers for automation
Beyondsoft have pioneered the use of AI workers for global brands over recent years. We have a wealth of knowledge around how to brilliantly execute AI workers in workflows to ensure efficiencies are optimised whilst securing the fidelity of your brand.
AI/ML in marketing
Over the last couple of years CMO’s have looked to leveraging AI/ML in creating brands that connect to consumers at a personal level, building consumer trust and leverage the marketing data to build stickiness. Few of the areas the CMOs are investing and adopting are in predicting demand for products, patterns across regions to manage inventory and just-in-time delivery.
Machine learning models are used to gain insights to manage media mix and budget. They are also used to create real-time hyper-personalisation, and apart from those significant adoptions are seen in campaign management, ad-tech, mar-tech to improve ROI for CMOs budget.
AI for hyper-personalised customer interaction
The success of your human-facing AI platform will increasingly depend on its ability to impersonate the subtlety of a human approach. Increased personalisation will improve conversion rates, reduce churn and complaints, maximise time-on-page and protect your brand and value proposition. This means that interactions need to become more and more personalised, contextualised and accurate.
This is why at Beyondsoft we have helped pioneer a ‘hyper-personalised’ platform, which has the following engagement features:
- Delivering free-flowing and uninterrupted conversations
- A fuss-free and intuitive interface
- Reading and understanding complex or unstructured text at human speed
- Automatic disambiguation and complex semantic understanding
- Sector agnosticism
Ethical AI and governance
Beyondsoft is available to consult on the ethical implementation of artificial intelligence and are acutely aware of the ethical debate around AI applications. We use the Governance framework implemented from the EU framework as our guide to supporting our clients with an ethical approach.
We can offer solutions that are mapped to the OECD’s AI system lifecycle framework alongside practical task lists to support organisational governance. We can help with:
- A practical and systematic approach to the implementation of responsible AI
- Ensuring compliance with European AI regulation
- Providing a guide to responsible AI decision making
Excellence can never be compromised
Case studies
Discover how the relationships we build with our clients lead to transformational results.
Frequently asked questions
Find out more about this specialised topic here, or get in touch to ask a question.
What is meant by AI/ ML?
What is meant by Ethical AI?
How is AI being used in business today?
What is meant by IoT (Internet of Things)?
What is NLP (Natural Language Processing)?
AI, or Artificial Intelligence, is a data science that aims to emulate human intelligence through artificial means.
Machine Learning is a brand of AI that describes the process of a computer adding to its data knowledge by drawing on digital sources. Correctly governed, ML will enable the computer to get better at its role by being faster, more accurate and more efficient.
Whilst Artificial Intelligence is providing huge benefits in many sectors, like any emerging technology it has the potential to be used in nefarious activities. Any organisation that is offering artificial intelligence services should be open and transparent about its rationale and ethical obligations. Clients will increasingly want to be assured that their AI expert has a responsible approach to their tech.
AI is becoming more and more mainstream an activity, due to the accuracy of results, speed of processing and ability to carry out seemingly mundane operations without problems.
Although artificial intelligence feels like a new technology, it has been used widely in business for many years. Applications include chatbots, content creation, data analysis and data cleansing. Sectors are also varied, and take in BFSI, retail and marketing, to name just three.
IoT, or the Internet of Things is a term that has come to describe individual digital components that are connected to each other through a network and therefore can communicate and share data. A great example would be found in a smart home, where lights, alarms and entertainment systems can all be controlled remotely, individually or in harness.
NLP, or Natural Language Processing, is a strand of Artificial Intelligence that deals with a computer’s ability to digitise a human’s cursive writing or spoken word. There are many advantages to NLP, including the ability to review massive amounts of data at speed, identify trends and anomalies and remove the prospect of human error. Using NLP will enable predictions from data analytics to be made at speed and scale.
Our partners
Beyondsoft is dedicated to creating long-term relationships, and work with global brands on innovative projects.















Developing your future
With a focus on precision engineering, we’re dedicated to providing state-of-the-art technology that is tailored to meet the specific needs of our clients. Trust Beyondsoft’s precision-engineered IT to take your business to the next level and to thrive in today’s fast-paced digital landscape.
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