Digital experience
The key to connecting with staff and clients
Digital experience expresses the best way for humans to connect with a digital product or service, whether this is customer experience (CX) or employee experience (EX). For Beyondsoft, our job is not complete until we have made sure that the entire digital experience is optimised.
We aim to engineer an experience that will create empathetic connections between humans. An experience that feels intuitive and natural. An experience that cannot be bettered.
This means delivering the following:
- Efficiencies: The solution must work seamlessly within the entire technology stack
- UX/ EX/ CX: All users must be able to work with the solution instinctively
- UI: The experience must be engaging, accessible and informative
- Iteration: The platform must learn and improve from ongoing use
- Analytics: The reporting mechanism must be comprehensive, informative and accurate
- Scalability: The same brilliant experience delivered regardless of the number of users
Business transformation for the world's largest companies
How we can help
Content management systems
Ethnographic research and design
Marketing technology analytics & reporting
Content management systems
Beyondsoft is an expert in the design, deployment and maintenance of content management systems (also known as ‘CMS’).
We will work collaboratively to reimagine the existing architecture, processes, tools, digital assets, and data to reduce inefficiencies, inconsistent templates, improve performance and reduce maintenance cost.
We help improve speed to market, speed of your content production, brand consistency across digital market places and run a seamless publishing engine.
Ethnographic research and design
Beyondsoft will always aim to add value to their clients’ projects. When it comes to user experience, this means going beyond a ‘one size fits all’ approach, and looking instead at the differing expectations of different audiences.
- A bespoke UX design built on research and data
- An inclusive approach which will maximise the appeal to your target market
Beyondsoft adopt a rigorous approach to research, analysis and testing. We call upon the services of futurists, designers, UX experts and anthropologists to research how different audiences will want different experiences, outcomes and functionality. We then use this research to inform the development carried out by our engineers in order to ensure an empathetic digital experience for all.
Marketing technology analytics & reporting
Beyondsoft’s team work to produce analytics that not only report, but offer insights from which value can be gained.
- We will transform your strategic decision making with analytical insights
- We will help to make analytics your competitive advantage
- We empower your marketers to use and process analytical insights
Beyondsoft will work to ensure that not only can you make sense of your data, but that you can garner the maximum value possible from it. As a result, we can help you to create impactful and time-bound marketing campaigns whose effect can be measured and reported on with clarity.
Developing the future
Case studies
Discover how the relationships we build with our clients lead to transformational results.
Frequently asked questions
Find out more about this specialised topic here, or get in touch to ask a question.
What is meant by digital experience?
Why is digital experience important?
What is CX, EX and UX?
What is customer experience, and why is it important?
What is employer experience, and why is it important?
We use the phrase digital experience to describe how a human works with a digital interface – a web page or application, for example. It increasingly denotes the importance of the interface – a seamless and intuitive feel that will encourage adoption and advocacy for a product or service. Digital experience also refers to the robustness of an application…how confident is the user that it will work perfectly, every time?
If you want to maximise the use of your product or service, then digital experience is everything. By ensuring a brilliant experience, users are more likely to buy your product or service, and become its advocate. Conversely, a poor experience can result in reputational damage.
Simply put, CX refers to customer experience, EX to employer experience, and UX to user experience. Each phrase is used to differentiate between the user of an overarching digital experience.
Broadly speaking, customer experience includes every interaction that a client has with any brand’s touchpoints. In the digital realm, customer experience, or CX, refers to how a human client interfaces with a digital product or service. It is increasingly important due to the hugely competitive digital arena, the increase in customer expectation and their ability to share their experiences online.
In digital terms, employer experience, or EX, is a measure of the success through which an organisation’s employees can communicate and connect with other colleagues through the organisation’s digital systems. It has a hugely important role to play in staff morale, retention and an efficient working environment.
Our partners
Beyondsoft is dedicated to creating long-term relationships, and work with global brands on innovative projects.
Developing your future
With a focus on precision engineering, we’re dedicated to providing state-of-the-art technology that is tailored to meet the specific needs of our clients. Trust Beyondsoft’s precision-engineered IT to take your business to the next level and to thrive in today’s fast-paced digital landscape.
Are you ready to go beyond?
Contact us today.