Insights

From Bottlenecks to Breakthrough: Beyondsoft Helped a Global Media Giant Produce Static and Video Assets 60% Faster

Author: Matias Benamo

THE CHALLENGE

Our client, a global media company, needed a better way to manage creative production across hundreds of products and campaigns. Their teams were creating thousands of digital assets every month, from static graphics to promotional videos, each tailored to different platforms, languages, and regions.

Their process was slow and repetitive; designers and editors were spending hours on cumbersome manual work. They downloaded large Photoshop templates, updated creative files by hand, cross-checked requirements in spreadsheets, and uploaded finished assets to internal systems one by one.

There was little consistency in how teams worked. Documentation was incomplete, creative toolkits were scattered, and requests came through with different formats and expectations. Teams didn’t always have a clear way to track progress or avoid duplicate work which led to:

• Delays in delivering marketing materials.
• Errors in naming, formatting, and localization.
• Unnecessary time spent on admin and quality checks.
• Difficulty scaling asset production for global campaigns.

Although the creative teams were highly experienced, the manual nature of the work slowed them down and increased pressure across departments. Our client needed a better system that could meet both creative quality and business deadlines.

THE SOLUTION

We were already working with the client’s Salesforce technical team on another project when we noticed opportunities to improve their asset production process. With support from our client’s key stakeholders, we were given the green light to design and build an automated system that would help reduce manual work, improve quality, and support creative teams across regions.

We started with a simple goal: make it easier for teams to go from a creative request to a finished, ready-to-publish asset without needing to do everything by hand.

Our team combined Salesforce knowledge with creative production tools like Photoshop, Premiere Pro, Figma, and Iconik. We developed an automation pipeline that connected these systems so that creative teams could focus less on repetitive steps and more on impactful work.

Here’s how we approached it:

• Photoshop automation
  We built scripts that created static images based on request data from Salesforce. These scripts automatically pull layouts, text, and artwork into the right places.
• Figma automation
  For web assets, we have introduced a method for generating creative variations using components in Figma. This helps simplify layout adjustments across campaigns.
• Video generation
  We worked with Adobe tools and scripting to support the creation of videos in different sizes and languages. Editors no longer have to recreate each variation manually.
• Metadata-driven asset creation
  Structured data from Salesforce allowed for consistent naming, formatting, and organization. Assets can now be created in bulk with clear tracking along the way.
• Built-in checks
  Each asset is now reviewed for resolution, accessibility, and formatting before being marked complete. This reduces the need for manual review rounds.
• Automated delivery
  Once an asset passes validation, it is automatically uploaded to the client’s digital asset management system for internal use.

This project goes beyond a technical fix. We worked closely with internal design, operations, and engineering teams throughout the process. Our flexible model allows us to adjust quickly, test with real users, and make sure the new system fits how teams work. Our understanding of the client’s tools, goals, and creative process helped us build something that feels familiar, faster, and more reliable.

The goal went far beyond saving our client time. We set out to make creative production less of a burden and more of a tool for scaling their smart ideas. By connecting Salesforce with creative tools, we built something that fits the way their teams work.

Matias Benamo, Salesforce Developer, Beyondsoft Costa Rica

THE RESULTS

The new system delivers measurable productivity gains within one year of implementation. Note: These improvements are based on delivery by a team that went from approximately 60 to 12. The other staff were re-directed to do strategy work.

• Video assets
  
  • Increased 25% asset creation from 4,333 to 5,418 assets.
  • Saved approximately 100+ hours from 510 to 408 hours.
    
• Static assets produced
  
  • Increased 38% asset creation from 77,700 to 107,557 assets.
  • Saved approximately 90+ hours from 332 to 240 hours.
    
• Quality and consistency
  
  • Standardized creative toolkits reduced QA review time by 20%.
  • Clear documentation supports internal tracking and compliance.
  • Automated naming and metadata improve audit readiness.

By reducing repetitive work and improving consistency, creative and operations teams are able to spend more time on planning, messaging, and coordination. The automation system also gives our client a more reliable foundation for managing global campaigns at scale.

NEXT STEPS

We continue to support the client with new feature development, maintenance, and improvements to the pipeline. Upcoming efforts include expanding automation to support new content types and improving planning for future campaigns.

Thoughtful collaboration and practical automation can help teams stay focused on what matters while delivering consistent results. Get in touch with us to explore what’s possible for your organization.