Our 30th Anniversary: Celebrating with Our Clients, Partners, and Team 

An evening of gratitude, connection, and looking ahead together

The original blog was published on Beyondsoft Brazil 

Celebrating a thirty-year legacy is an important milestone for any organization. For us, we marked this occasion to strengthen connections and create new memories with employees, clients, and partners. We hosted a special event blending technology, learning, and an unforgettable culinary experience with top Chef Ludmyla Lobo and her Sous Chef “Chef AI,” an agent created by our Beyondsoft Brazil team using Microsoft 365 Copilot.

Beyondsoft Brazil Team: From left to right: Ricardo Oliveira, Rafael Oliveira, Eduardo Mecking, Larissa Ferreira, Lucas Scarin, Gustavo Freire, and JoĂŁo Labre.

A Conversation We’ll Remember: AI Culture at Globo

Wagner Xavier, User Experience Manager at Globo, shared the key challenges his company faced on their path to becoming an “AI-First” organization. Globo has invested in artificial intelligence to transform consumer, advertiser, and content experiences, as well as other areas within the company. They know that AI is a powerful ally in the pursuit of efficiency and personalization. 

Globo chose Copilot because it integrates naturally with the tools their employees already use, making adoption easy and organic. Wagner shared that his team is focused on fostering a true cultural transformation. Empowering people, encouraging engagement, and building an environment that welcomes innovation are essential for technological solutions to make a real impact on their daily work. 

Wagner Xavier presenting his thoughts on AI culture.

To realize their vision, Globo created the “You + AI” program. This initiative is designed to integrate AI into employees’ daily routines, promoting a culture of learning and best practice sharing. Globo wants their team members to expand their comfort zone, challenge assumptions, and explore what’s possible as they increase their AI footprint.  

It’s important to align user expectations with what the tool can consistently deliver, and that’s also a learning journey. When we started, Copilot wasn’t available in Excel yet. The tool keeps evolving and new features are added regularly.

Wagner Xavier, User Experience Manager at Globo 

Culture is the greatest challenge, not the technical learning itself. Getting users to truly embrace fresh approaches and the new solution requires a mindset shift. It’s about helping people feel confident using new technology and making it part of their daily routines. After all, if they don’t adopt the solution, we won’t see results from the work done.

JoĂŁo Labre, Modern Work & Security Director at Beyondsoft Brazil

Driving Real Results

We are proud to partner with Globo on this journey. We worked side-by-side with their team to promote AI culture and the ease of adopting Microsoft 365 Copilot. We’re not here to add more tools to our teammates’ stack; rather our aim is to reveal the value of AI and how it can remove common friction points so that we don’t slow down their process workflow.

As João Labre, our Modern Work & Security Director highlighted, building an AI culture involves employees’ buy-in, it is important to develop customized training that is engaging, supportive, and collaborative.

From left to right: JoĂŁo Labre, Wagner Xavier, and Eduardo Mecking.

Beyondsoft is a great partner. Their team understands how Globo works and didn’t come with a ready-made formula. They brought Microsoft expertise to build something together with us. That made all the difference.

Wagner Xavier, User Experience Manager at Globo

A Word from Our Invited Guests 

We asked a few guests to share their thoughts after the fireside chat between Wagner and JoĂŁo. Their words really reflected the human connection that came across: 

Reinaldo Faria from Bold Hospitality Group shared: “Listening to the Globo story, their experiences, and the lessons learned make all the difference for the journey we are building.”  

Eric Morimoto from DASA chimed in: “The event experience was rewarding. Beyond the connections, we were able to exchange ideas not only about AI, but about what truly matters, values and people.”  

“The Globo case is really cool! It was an incredible experience where we had great conversations with each attendee. The moments of connection and the experience of doing something different together with a Chef, that’s truly amazing,” said Eduardo Ângelo from WeVets. 

Feedback like this serves as a reminder of why we are trusted by our clients to do this work. 

Many Flavors, and a Culinary Experience

Alongside the deep dive into technology and innovation, our event was also a moment to celebrate. After all, our company’s 30-year history is marked by achievements and partnerships, including three impactful years in Brazil.

To make the celebration even more special, our guests took part in a unique culinary experience. Led by Chef Ludmyla Lobo and Sous Chef “Chef AI,” everyone got hands-on and cooked a full menu from starters to dessert, including a risotto worthy of top chefs! Between laughter, culinary tips, and lively interaction, the experience reaffirmed what we believe: the best ideas, human connections, and projects are born when we’re together sharing moments.

Our guests and participants gathered to explore flavors and cook with the help of ‘Chef AI’.

Looking Ahead: Innovation, Collaboration, and Celebration

What made our 30th anniversary celebration special was the people. Our employees, clients, and partners who’ve trusted us, challenged us, and grown with us.

Every breakthrough we experience, we celebrate with you in mind. You’ve taught us that success is measured by solving real-world problems. As we move forward, that is exactly how we want to keep growing, one real problem, one real solution at a time.

Thank you to everyone who took part and made this moment memorable. We look forward to many more gatherings, learnings, and shared experiences ahead!