Insights

Strengthening your business strategy with data, analytics, and AI

Author: Todd Watts

During the recent meeting at American Chamber of Commerce in Costa Rica (AmCham), I shared the evolving landscape of data, analytics, and AI (Artificial Intelligence), emphasizing their role as pivotal tools in modern business strategy and decision-making to 40 participants. In this blog, I added analyst observation and two use cases on the paradigm shift in using AI.  

Today, every click, every transaction, and every interaction is a treasure trove of insights. The digital age is amassing data at an unprecedented rate. We harness the capabilities of data, analytics, and AI, to help our customers extract invaluable insights to drive innovation and operational efficiency.

As Chris Howard, Distinguished VP Analyst and Chief of Research at Gartner, highlights, “For example, generative and other types of AI offer new opportunities and drive several trends. But deriving business value from the durable use of AI requires a disciplined approach to widespread adoption along with attention to the risks.” This disciplined approach towards AI adoption underpins the transition from a reactive stance to a proactive one, fostering a culture of continuous learning and innovation.

The synergy of data, analytics, and AI allows businesses to transition from a reactive stance to a proactive one. It’s not just about understanding what has happened but predicting what will happen next. Predictive analytics, a shining star in this new era, is empowering businesses to anticipate market fluctuations, customer behaviors, and operational dynamics, enabling pre-emptive strategies and agile business models. Moreover, real-time data processing is transforming the way businesses respond to evolving situations, allowing for immediate actions, adjustments, and uncovering unmet needs.

Highlighting the real-world impact of AI with Beyondsoft

Our journey in harnessing AI began over five years ago, to drive sales growth through machine learning. One exemplary case is our collaboration with a Seattle-based premium cruise line. Through behavior-backed analytics, we were able to garner insights into the profitability of various amenities, enabling the cruise line to make informed pricing adjustments. This not only increased revenue but also enhanced their ability to upsell new services to passengers with similar profiles and consumption behaviors.

Moreover, our endeavor with a leading low-cost airline showcases the potential of AI to generate more revenue.  Utilizing purchasing behavior patterns, we helped the airline identify passengers most likely to opt for additional purchases. This enabled highly targeted campaigns and dynamic pricing strategies, thereby increasing sales. Further analysis revealed new revenue streams, exemplifying how data, when utilized effectively, can significantly impact a business’s bottom line.

Fast forward to today, we’ve enriched our AI toolkit with a chatbot, machine learning, and generative AI, striving to provide accurate and contextually relevant information. The integration of BIOPs™, a familiar AI foundational engine to many of our customers, that houses the auto machine learning framework and facilitates the creation of a diverse range of AI services to the multifaceted AI platform.

AI: The unfurling horizon of possibilities

AI is not just about automation; it’s a canvas of creativity, personalization, and a wellspring of continuous learning and innovation. It enables businesses to craft bespoke customer experiences, and tailor products, services, and communications to individual needs, enhancing customer satisfaction while fostering loyalty and long-term engagement.

In the realm of strategic planning and decision-making, AI acts as a visionary, enabling businesses to foresee opportunities and challenges, and facilitating strategies that are both resilient and forward-thinking.

Next steps

At Beyondsoft, we don’t view data, analytics, and AI as mere tools but as catalysts for innovation. Our approach is holistic. By intricately weaving data strategy, AI, machine learning, and business intelligence, we aim to create solutions that are tailored, efficient, and future-ready. It’s not just about data; it’s about crafting narratives, telling stories, and driving meaningful change.

If you are looking for a leader in data and analytics and would like to consider exploring AI to strengthen your business strategy, tap into our expertise to shape your business outcomes. We’ll help you translate concepts into tangible applications and develop an AI strategy to secure leadership support. Reach out to us today.

References

1. Gartner identifies the top 10 strategic technology trends for 2024
2. How ML unlocks data to target customers & drive sales
3. Transforming knowledge management using Generative AI