Insights

AI is Redefining How Companies Shortlist Potential IT Partners

Author: Sharon Loh

CMO Thinks interviews Sharon Loh, Head of Marketing, Beyondsoft Americas

For years, choosing an IT services partner meant talking to providers, comparing proposals, and evaluating capabilities and references. Much of that work happens online before the first conversation. That is not new. What is new is that they are increasingly using AI in their search. We recognize that by the time a prospective customer reaches out to us, they may already have formed an opinion about who we are and whether we can solve their business challenges.

That makes how we communicate our value more important than ever. Our approach is to put the customer and their business objectives at the center of the conversation from the start. Whether we’re helping modernize infrastructure, optimize cloud environments, advance data and AI initiatives, or modernize business processes, we want prospective customers to see a clear connection between their challenges and our experience.

Read the full conversation with Beyondsoft’s Sharon Loh in CMO Thinks: AI Can Get It Wrong: Beyondsoft’s Sharon Loh on Marketing When Buyers Shortlist You Before They Ever Call