Reinventing B2C ecommerce for an established footwear retailer with Salesforce Commerce Cloud
Fashion footwear retailer
Business challenge
Beyondsoft’s client needed to improve their market share and revenues whilst reducing operational costs. We helped them reinvent their core e-commerce engine, implement headless e-commerce and simplify their shipping logic with Salesforce Commerce Cloud. All project achievements are scalable and long-term, giving the client a strategic advantage over the competition.
Solution
- The client’s merchandising teams have gained a greater degree of independence from the IT teams; they can now effortlessly configure the storefront, product listings and offers
- The client can now automate the display of promotional offers through popups and banners
- There are greatly improved operational practices and higher ROI on marketing through increased sales volumes and tighter spend
Project outcome metrics
12%
Approximate rise in conversion rates
23%+
Operational spend savings
Summary of the services used in the project
- PageDesigner from Salesforce Commerce Cloud
- Monitoring and testing tools to optimise user journey
- Listrak integration
“Moving from a legacy system to a brand new e-commerce engine brought brilliant results to this retail client”
Insights & resources
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Developing your future
With a focus on precision engineering, we’re dedicated to providing state-of-the-art technology that is tailored to meet the specific needs of our clients. Trust Beyondsoft’s precision-engineered IT to take your business to the next level and to thrive in today’s fast-paced digital landscape.
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