Reinventing B2C ecommerce for an established footwear retailer with Salesforce Commerce Cloud
Fashion footwear retailer
Beyondsoft’s client needed to improve their market share and revenues whilst reducing operational costs. We helped them reinvent their core e-commerce engine, implement headless e-commerce and simplify their shipping logic with Salesforce Commerce Cloud. All project achievements are scalable and long-term, giving the client a strategic advantage over the competition.
- The client’s merchandising teams have gained a greater degree of independence from the IT teams; they can now effortlessly configure the storefront, product listings and offers
- The client can now automate the display of promotional offers through popups and banners
- There are greatly improved operational practices and higher ROI on marketing through increased sales volumes and tighter spend
Project outcome metrics
Summary of the services used in the project
- PageDesigner from Salesforce Commerce Cloud
- Monitoring and testing tools to optimise user journey
- Listrak integration
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