Automotive manufacturer

Revolutionising data analytics using Adobe Experience Manager

Business challenge

Client’s existing legacy Content Management System (CMS) was not supporting their growth aspirations and was looking for a modern CMS to migrate their web presence. They needed to gain greater insights into their marketing efforts, increase user engagement, improve conversion rates and an efficient way to manage content.


Beyondsoft implemented Adobe Experience Manager (AEM), and migrated content from the legacy CMS platform.

  • Content can now be uploaded directly by the marketing team, with minimal support from the technology team
  • The process of checking content is a much lighter-touch validation process, which is both more cost effective in the long term, and produces fewer errors 
  • New, dynamic content can be used by content authors which is much more likely to appeal to the target audience
  • Analytics are more insightful and easier to obtain. The production team no longer need the intervention of data analysts who instead are free to concentrate on their own value-add activity

Project outcome metrics

Reduction in bounce rates
Increase in pages viewed per visit
Of all product configurations converted

Summary of the services used in the project

  • Analytics team optimising Adobe Experience Manager (AEM)
  • Cross-partner project management and implementation
  • Architecture strategy, implementation and tool evaluation

The outcome

Improve user engagement and conversion rates with Beyondsoft’s AEM (Adobe Experience Manager) expertise.

Get in touch to discuss how superlative IT can transform your business.

“This project was high stakes and simply had to deliver a revolutionary result. Our client was delighted with the transformational outcome and the new value that we created together”
Sathya Shetty

Insights & resources

Beyondsoft is a leading global provider of IT solutions par excellence. Explore our insights on the transformative power of IT.   

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With a focus on precision engineering, we’re dedicated to providing state-of-the-art technology that is tailored to meet the specific needs of our clients. Trust Beyondsoft’s precision-engineered IT to take your business to the next level and to thrive in today’s fast-paced digital landscape.

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