A tech partnership designed to increase our client’s advertising revenues with an optimal front-end design
Publisher of digital media
Business challenge
A large and growing American publishing company wanted to transform their publishing process, to increase scale, speed of content publishing, reduce cost as well as simplify and automate processes. They were also expecting the new publishing platform to drive better advertising revenues with better experiences and integrations.
Solution
Beyondsoft implemented Wordpress Content Management System and configured the business processes for the client, which provided:
- An ultra-optimised backend which is completely scalable
- The ability to publish new content quickly and seamlessly to attract a high volume of visitors before a competing brand publishes their own content
- The introduction of solid revenue forecasting, traffic management and optimisation functions through a single, feature-rich platform
Project outcome metrics
30
Minute increase in average time on page
13
More pages visited on average
27%
Hosting costs reduction
32%
Better cost per action
200%
Improvement in click and view-throughs
8%
Increase in revenue due to leveraging Artificial Intelligence and Machine Learning in marketing analytics and publishing processes
Summary of the services used in the project
- Migrating to an improved hosting platform
- Transforming the CMS (Content Management System)
- Re-engineering advertising technology stack
- Building a new CX and EX
- Deploying a fast and secure API strategy
The outcome
Let’s work together to increase the pace at which your brands were deliver engaging content to the websites.
Get in touch to discuss how superlative IT can transform your business.
“An amazing project to be part of; a revolutionary solution for content management and advertising technology”
Sathya Shetty
BCI
Insights & resources
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Developing your future
With a focus on precision engineering, we’re dedicated to providing state-of-the-art technology that is tailored to meet the specific needs of our clients. Trust Beyondsoft’s precision-engineered IT to take your business to the next level and to thrive in today’s fast-paced digital landscape.
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