Publisher of digital media

A tech partnership designed to increase our client’s advertising revenues with an optimal front-end design

Business challenge

A large and growing American publishing company wanted to transform their publishing process, to increase scale, speed of content publishing, reduce cost as well as simplify and automate processes. They were also expecting the new publishing platform to drive better advertising revenues with better experiences and integrations.


Beyondsoft implemented Wordpress Content Management System and configured the business processes for the client, which provided:

  • An ultra-optimised backend which is completely scalable
  • The ability to publish new content quickly and seamlessly to attract a high volume of visitors before a competing brand publishes their own content
  • The introduction of solid revenue forecasting, traffic management and optimisation functions through a single, feature-rich platform

Project outcome metrics

Minute increase in average time on page
More pages visited on average
Hosting costs reduction
Better cost per action
Improvement in click and view-throughs
Increase in revenue due to leveraging Artificial Intelligence and Machine Learning in marketing analytics and publishing processes

Summary of the services used in the project

  • Migrating to an improved hosting platform
  • Transforming the CMS (Content Management System)
  • Re-engineering advertising technology stack
  • Building a new CX and EX
  • Deploying a fast and secure API strategy

The outcome

Let’s work together to increase the pace at which your brands were deliver engaging content to the websites. 

Get in touch to discuss how superlative IT can transform your business.

“An amazing project to be part of; a revolutionary solution for content management and advertising technology”
Sathya Shetty

Insights & resources

Beyondsoft is a leading global provider of IT solutions par excellence. Explore our insights on the transformative power of IT.   

Global IT provider Beyondsoft expands footprint into the UK
Demystifying data migrations: Understanding the lift and shift.
A better CX starts with automated call centre operations.
6 tactics to engage B2B consumers online.
Accelerate cloud migration and modernisation.
Optimise your contact centre knowledge base to drive efficiency.
Discover how AI is transforming retail mortgage.
How a data mesh architecture can help your organisation.
The SaaS economy: Reduce costs and maximize your cloud investments.

Read more on how we’ve helped businesses with their IT transformation

A global telecommunications major
AI customer care executive reducing tickets by half

Read now

A large media company in North America
Beyond compliance: building consumer trust and operationalising privacy

Read now

Public Agency – UK
Consulting, advisory and implementation of Microsoft D365 to meet their business goals as part of digital transformation journey to improve public engagement

Read now

A global automotive manufacturer
Modernising monolithic applications and migrating to AWS

Read now

A global cloud computing and virtualisation technology company
Enabling workplace risk mitigation and business continuity during pandemic with PowerBI

Read now

US-based Ed-Tech major
Empowering cloud-native development with cloud, modern development tooling and DevSecOps

Read now

Quality engineering for a leading insurer
Improving data visualisation and BI for a leading reinsurance company

Read now

Large global insurance and asset management company
Modernising core insurance applications

Read now

Leading global P & C insurer
Modernising data platform for improving branch performance

Read now

Developing your future

With a focus on precision engineering, we’re dedicated to providing state-of-the-art technology that is tailored to meet the specific needs of our clients. Trust Beyondsoft’s precision-engineered IT to take your business to the next level and to thrive in today’s fast-paced digital landscape.

Are you ready to go beyond?

Contact us today.

    cf7captchaRegenerate Captcha

    Share this study