A tech partnership designed to increase our client’s advertising revenues with an optimal front-end design
Publisher of digital media
A large and growing American publishing company wanted to transform their publishing process, to increase scale, speed of content publishing, reduce cost as well as simplify and automate processes. They were also expecting the new publishing platform to drive better advertising revenues with better experiences and integrations.
Beyondsoft implemented Wordpress Content Management System and configured the business processes for the client, which provided:
- An ultra-optimised backend which is completely scalable
- The ability to publish new content quickly and seamlessly to attract a high volume of visitors before a competing brand publishes their own content
- The introduction of solid revenue forecasting, traffic management and optimisation functions through a single, feature-rich platform
Project outcome metrics
Summary of the services used in the project
- Migrating to an improved hosting platform
- Transforming the CMS (Content Management System)
- Re-engineering advertising technology stack
- Building a new CX and EX
- Deploying a fast and secure API strategy
Let’s work together to increase the pace at which your brands were deliver engaging content to the websites.
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