Leveraging a data-driven approach to website redesign and funnel optimisation
Worlds leading e-commerce company
Business challenge
A Fortune 500 multinational with an e-commerce website to retail products across multiple countries. Their marketing team uses a multi-agency, multi-stakeholder operating model.
Our client’s website was underperforming despite timely revision of site content and functionality enhancements. They wanted to identify and eliminate the impediments in their user journey, and boost conversion rates.
Solution
Beyondsoft’s marketing analytics teams worked closely with our clients on this redesign program:
- Redesigned the website with the key principle of human-centred design
- Identified and eliminated performance bottlenecks and made the customer experience frictionless.
- Eased product configuration process for marketing teams.
- Implemented marketing analytics tools and leveraged custom reports to identify problem areas in the user experience.
- Used findings to enhance website design, which improved conversion rates and performance of marketing campaigns.
- Recommended tooling and actions to speed product page configuration and speed time to market.
Project outcome metrics
55%
improvement in views per visit
Marked increase in engagement and conversion rates
30%
Accelerated product page configuration
Summary of the services used in the project
- Marketing Analytics
- UX Research and Redesign
- Tool Recommendation
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